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Food & Drink

The Firehouse Restaurant and Jordan Winery team up for exclusive dining experience

SACRAMENTO – The Firehouse, an award winning restaurant located in Old Sacramento, is partnering with Jordan Winery to create a unique dining experience on Jan. 28.  These legendary establishments in fine cuisine will host a 7 course gourmet meal expertly paired with Jordan wine.  Firehouse Executive Chef Deneb Williams and Jordan Winemaker Rob Davis will be hosting the exclusive dinner.

This Winemaker Dinner is $135 per person and is limited to 24 guests.  Reservations are required and guaranteed.

Here’s a sneak peak of the evening’s menu (subject to change):

First Course - Hors D’oeuvres
Oysters with chili-hibiscus gelée
Smoked bacon-wild mushroom tart
Beet and horseradish-cured salmon on potato gaufrette
Paired with N.V.

Berg Injury Lawyers offer free cab rides on New Year's Eve

SACRAMENTO - Berg Injury Lawyers will offer its Safe and Sober Cab Ride Home program to residents in Sacramento this New Year's Eve. The free cab rides will be offered from 10 p.m. Friday, Dec. 31 through 4 a.m. on Jan. 1, 2011.

Due to the program's overwhelming popularity in past years, a cap of $35 will be placed on each ride home. Patrons must may any cab fare above that amount.

For a ride home, call Yellow Cab Company of Sacramento at (916) 444-2222. Patrons must be picked up at a participating restaurant, hotel or bar in the downtown Sacramento area to qualify for a free ride. Rides home must be within the city of Sacramento.

Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.

In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.

Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:

Appetizer: Identify goals