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Berg Injury Lawyers offer free cab rides on New Year's Eve

SACRAMENTO - Berg Injury Lawyers will offer its Safe and Sober Cab Ride Home program to residents in Sacramento this New Year's Eve. The free cab rides will be offered from 10 p.m. Friday, Dec. 31 through 4 a.m. on Jan. 1, 2011.

Due to the program's overwhelming popularity in past years, a cap of $35 will be placed on each ride home. Patrons must may any cab fare above that amount.

For a ride home, call Yellow Cab Company of Sacramento at (916) 444-2222. Patrons must be picked up at a participating restaurant, hotel or bar in the downtown Sacramento area to qualify for a free ride. Rides home must be within the city of Sacramento.

Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.


In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.


Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:


Appetizer: Identify goals